Acer has announced that it made a $10 million investment into IMAX’s Virtual Reality Fund.

The investment is meant to support the development of high-quality and immersive VR content which will open in malls and multiplexes over the next three years, according to Digital Trends. This is also part of Acer’s commitment to the VR industry, and it would ensure that more people will have the best VR experiences. Recently, Acer built a partnership with Starbreeze Studios, a company that promotes the creation of cinema-grade virtual reality experiences for its very own StarVR headset.

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“Acer is excited to join forces with IMAX and other world-class investors to help foster top-shelf content for the thriving VR industry. With this strategic investment and our deep collaboration with partners including Starbreeze in the hardware and entertainment sector, we hope to enable engaging and immersive VR experiences in IMAX VR centers and beyond,” Acer CEO Jason Chen said in a statement.

Acer and Starbreeze announced during a press conference at IFA 2016 in Berlin that they started to ship cinematic StarVR Head-Mounted Displays (HMD) to IMAX. The move was in preparation for the launch of the IMAX VR Center in Los Angeles, California, which is set to open by the end of 2016.

The Taiwanese tech firm has two reasons for making an investment in IMAX. The company will directly benefit from the creation of quality content for the StarVR HMD. Also, Acer is also making an effort to penetrate the consumer market with an affordable VR HMD.

Other companies that invested into IMAX’s Virtual Reality Fund include hardware maker CAA, advertising and marketing service WPP, China Media Capital, China’s Enlight Media, and investment company Studio City, Fortune reported.

TagsAcer, IMAX, VR, Virtual Reality, IMAX Virtual Reality Fund, IMAX VR, VR content, Starbreeze, StarVR