Apple Offers New (RED) Products, Vows to Donate for World AIDS Day
Apple has announced their brand new lineup of (RED) gadgets and games in its App store in acknowledgement and support of World AIDS Day.
It has been 10 years since the tech giant had partnered with product (RED) to offer limited edition gadgets and products in hopes to raise more awareness for AIDS. This year, the special day falls on Dec. 1.
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"Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach. We want to leave the world better than we found it, and that's why our longtime partnership with (RED) remains so important to us," Tim Cook, Apple CEO, said in a statement.
The current lineup of the limited edition (RED) products are available all year round. However, the new (RED) products such as the iPhone 8 Smart Battery Case, iPhone SE Case, Beats Solo 3 Wireless On-Ear Headphones, and the Pill+ Portable Speaker will be available starting Dec. 1.
But there's more! Customers will be able to buy 20 popular iOS games too including Angry Birds 2, Candy Crush Jelly Saga, Clash of Clans, FarmVille: Tropic Escape, and SimCity BuildIt as in-app contents as early as next week.
Consumers can also expect to see over 400 Apple stores worldwide to turn their logos red or at least feature the (RED) logos as window decals to further raise visibility for today's World AIDS Day.
To be a bigger part of the cause, make sure to purchase the (RED) items, or any Apple product, using Apple Pay or Bank of America cards or transacting through any Apple store outlets, Apple's official website, or Apple Store app. Each company has vowed to donate $1 up to $1 million to charities that fight and spread awareness about AIDS starting Dec. 1 through Dec. 6.
You can also donate through iTunes or purchase The Killers' holiday album "Don't Waste Your Wishes." All its U.S. proceeds will be going to the Global Fund to ultimately help eradicate AIDS, tuberculosis, and even malaria.