Serie A champions Juventus have rejected Real Madrid's $95 million plus Alvaro Morata offer for Paulo Dybala, according to latest reports.

Dybala, 23, is considered as one of the future top goalscorers in Europe. He scored 23 goals in 46 games in all competitions last term and has four in 14 appearances so far this season. There are rumors that the Argentine striker had recently approached Real president Florentino Perez, telling him that he is keen on moving to the Spanish capital soonest.

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The Sun reported that although Juventus is keen on keeping Dybala, the club is also ready to sell him "for the right price", which is rumored to be another world-record transfer deal in the making.

Last summer, Juve sold Paul Pogba to Manchester United for the current world transfer record of $110 million.

Los Blancos has offered Juventus $95 million in cash plus Spain international striker Morata, Dybala's former Juve teammate, but the Bianconeri rejected the bid.

Juventus said to have asked the Madrid outfit for a transfer fee higher than what United had paid for Pogba plus Morata or to add either Toni Kroos or Luka Modric to the package, which was something Real had "immediately turned down".

Morata, 24, was acquired by Juventus from Real in the summer of 2014 for a fee of $21 million. He went on to win back-to-back Serie A titles with the Old Lady in 2014-2015 and 2015-2016, scoring 27 goals in 93 games in all competitions, before Real bought him back last summer for $31 million.

Caught Offside reported that Real head coach Zinedine Zidane is "keen to add that firepower to his attack at the Bernabéu" with the recurring injury issues to his superstar forward trio of Cristiano Ronaldo, Karim Benzema, and Gareth Bale.

Ronaldo, Benzema, and Bale had been in-and-out of Zidane's lineup in separate occasions this season. Despite that, Real was still able to stay on top of the La Liga standings with a full three points ahead of the second-running team and their arch-rivals Barcelona.

Tags Football Transfer Rumors, Football Transfer Rumors 2017, Paulo Dybala, Juventus, Alvaro Morata, real madrid