Alibaba has entered India officially by launching Paytm's mobile app and online shopping portal called Paytm Mall to compete with Flipkart and Amazon.

Paytm Mall is an Android app for the online marketplace business. It was inspired by Alibaba's business-to-consumer portal TMall. Paytm Mall is focusing on structured categories and brand-authorised stores that center on electronics, top fashion brands, and FMCG categories. 

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The new Android app of the Indian payment and commerce firm will let clients shop from 68 million products from various categories including fashion, electronics, and home furnishings from its estimated 140,000 sellers. It will manage its deliveries on its 17 fulfillment centers of third-party warehouse providers as well as those owned by sellers. Moreover, it will also control the network of its 40 courier partners. 

“We have defined quality criteria for sellers and are building strict controls over warehousing and shipping for products sold on Paytm Mall. Consumers would continue to get the largest assortment of domestic and international products through Paytm Bazaar, which will also be featured on the new app,” said Paytm Vice President Saurabh Vashishtha in a statement.

The launch Paytm Mall will give Chinese e-commerce major Alibaba and payments affiliate Alipay a combined majority stake. With this new app, Paytm has launched a revamped seller app that has seven languages and allows creating a seller account on Paytm Mall. Moreover, its Paytm Wallet will let users to make payments through credit and debit cards, net banking, and unified payment interface modes as well as providing wallet cash backs.

The Paytm Mall marks the official entry of Alibaba into India’s e-commerce sector. The Chinese e-commerce giant is expanding its investment in the online commerce market in India. It has already invested around $200 million into Paytm, valuing the company at around $1 billion.

TagsAlibaba, Paytm, Paytm Mall, e-commerce, mobile payment, Paytm wallet, china, India