Chinese Supermarket Opens in Rio de Janeiro

By | Mar 19, 2014 10:42 AM EDT

The first Chinese wholesale supermarket in Rio de Janeiro has opened on Friday.

The ChinaTown Atacado, a 10,000 sqm Chinese wholesale supermarket with more than 200 parking places, combines the functions of a wholesale store, a consulting agency, and a logistics and distribution base all in one. It provides services such as wholesales, logistics, and commodity exposition, said Yin Xiaomin, a major shareholder of the store.

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The supermarket aims to provide one-stop consulting services for Chinese manufacturers wishing to access the Brazilian market, Yin said.

The supermarket is founded and run by Chinese immigrants in the second largest city of Brazil. Many shareholders belong to the same family.

It is hoped such a comprehensive platform can provide more opportunities for Chinese goods to enter the Brazilian market rapidly and smoothly, said Yin Xiangcong, Yin Xiaomin's elder brother, who is also a successful businessman in the city.

The giant supermarket sells electronics, toys, stationery, bags and other accessories. "We have tens of thousands of varieties," said its shareholders.

Rio de Janeiro Mayor Alexandre Cardoso welcomed the opening of the large wholesale store and stressed that the city welcomes more Chinese investment.

Chinese goods are no longer synonymous with poor quality and cheap price, said the Mayor. More and more Chinese goods with high volume of technology have been coming into Brazil, allowing people to appreciate the diligence and pioneering spirit of the Chinese people, the Mayor added.

According to its shareholders, the supermarket sells Brazil's local products with favorable prices as well as products made in China, providing Chinese Brazilians convenient services.

The supermarket is located in Duque de Caxias, a satellite city of Rio de Janeiro. 

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