A new development in beverage has been formally introduced in the global market recently - a beer sophistically blended with a Chinese tea.

The beer-tea named Two Dragon in Syracuse, New York, is a whisk of a mellow, woody aroma and flavor, and finishes with a definite sweet tea-like flavor. The base of the beer is close to a light-colored amber beer containing six percent alcohol by volume.

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This turns out to be a sublime chance for Chinese first-grade tea producers as the demand of the tea product overseas is increasing.

The tea is an ancient delicacy of Shaanxi Province, situated in Central China. It has been served thousands of years ago since the Ming Dynasty.

The beer-tea concept became possible after the Empire Farmstead Brewery owner David Katleski and Jingwei Fu Tea company founder and President Ji Xiaoming met in China.

A contract has been respectively signed by both companies for a greater tea shipment following the first initial tryout shipment of 12 kilograms.

While Empire Farmstead Brewing contract appears to be a small portion of its yearly tea production, reaching to 2,800 metric tons, Jingwei Fu Company is also planning to market their branded teas in the U.S. to take advantage of the traditional wholesale tea exports facing the structural difficulties.

According to the Chinese Chamber of Commerce of Foodstuffs and Native Produce, Chinese tea exports dived down to 7.5 percent, achieving 302,500 metric tons the previous year while the price of tea exports increased by 2.1 percent, reaching US$1.27 billion.

"With rising production costs in China and competition that is likely to intensify, Chinese tea producers have to find new strategies to boost Chinese brands and their sales on the global stage," Ji said.

A bigger percentage of the Chinese tea exports are marketed at a wholesale price as raw products.

Wang Jianrong, director of China National Tea Museum, says the demand of Chinese tea is very high in the international market but the low return of investment has hampered the exports of the Chinese tea products.

TagsChinese tea, beer-tea, Two Dragon, Empire Farmstead Brewery, Jingwei Fu Tea