Nike, Inc has named a new general manager for Greater China as part of its efforts to strengthen its leadership in key markets and business areas.

Nike has named Angela Dong, currently chief financial officer of Greater China, as its new China general manager.

Dong will replace Michael Spillane, who has been appointed vice president and general manager of Nike's Global Footwear division.

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"Angela has been a key leader in our Greater China team, driving sustainable and profitable growth," said Trevor Edwards, President of the Nike Brand. "Her proven track record and knowledge of this marketplace make her ideal for the role."

With her new position, Dong will be tasked to shape the vision and growth strategy of Nike for Greater China, all while continuing to elevate the brand and create strong consumer connections.

She will report to Elliot Hill, President of Geographies and Sales for the Nike brand.

China is Nike's third-largest market after North America and Western Europe.

Dong's appointment was made at the same time that Spillane was named as vice president and general manager of Global Footwear, effective June 1, 2015.

In this new role, Michael will be responsible for leading Nike's global footwear strategy and will report to Jeanne Jackson, Nike's President of Global Product and Merchandising.

Nike, a Fortune 500 company, sold USD16.2 billion in shoes in its most recent fiscal year, or about 11 percent more than what it sold in 2013.

In China, Nike sold USD2.6 billion in products in its most recent fiscal year, representing a growth of 5% from a year ago.

Nike's early success in China has baffled global retailers, most them have retreated from the Chinese market due to sluggish sales brought about by stiff competition.

Analysts said Nike targeted the upper level of the middle class instead of positioning itself as a luxurious brand.

TagsNike China, Nike China GM, Angela Dong, Michael Spillane