Chinese telecom equipment and systems company ZTE Corporation has signed distribution deals with three new European partners, announcing its global channel strategy at the ongoing CeBIT 2015 in Hanover, Germany.

These new distribution partners include Allnet from Germany, Triotronik from Austria and Lancom Systems from Bulgaria, all present at the event.

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ZTE held a signing ceremony with its new partners and also discussed the company's win-win philosophy during a conference.

"ZTE's core cooperation philosophy is to ensure mutual benefits for both customers and partners," said Pang Shengqing, senior vice president of ZTE.

"In the government and enterprise market, ZTE will pursue the long-term, stable, and in-depth cooperation with industry leaders, and provide leading solutions and services beyond customers' expectations along with cooperative partners."

"In terms of channel product development, ZTE will still focus on our competitive digital communications, video conferencing, cloud desktop, computing and storage, unified communication and cooperation, and cluster communication products." Shengqing added.

"We will continue to strengthen communication with channel cooperation partners and provide competitive products and solutions."

Another Chinese telecom giant showcasing its technologies and services at the ongoing event is Huawei Technologies Co. Ltd.

Huawei is expected to showcase its cloud computing, data center, agile network and LTE solutions.

Chinese e-commerce company Alibaba Group Holding Ltd. is also at the event.  Its founder, Jack Ma recently demonstrated the future of electronic payment system that uses facial recognition technology.

TagsZTE, Europe, Allnet, Triotronik, Lancom Systems, Germany, Austria, Bulgaria, CeBIT 2015, Hanover