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04/24/2024 11:12:47 am

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Artist Puts a Spotlight on Wealthy Chinese's Search for More Than Just Money With New Documentary

China is a rich country with super rich people but a filmmaker has chosen to document what many people do not see: a rich person's search for class.

The New York Times explored the so-called "The Bling Dynasty" in a May 14 post, citing an interview with documentary filmmaker, photographer and videographer Lauren Greenfield about her project.

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“What was happening in 2014 was like Wealth 2.0, in the sense rich people there are not interested anymore in just having flashy things. ...Now they are interested in buying and showing class, a kind of nobility," Greenfield told the paper.

Greenfield, through her "The Bling Dynasty" collection of videos and photographs, documented how some of China's super rich, including moguls, spend their money on not just expensive things like mansions, yachts or a replica of the White House overlooking Mt. Rushmore, but on how there is a growing market for people who can teach rags-to-riches individuals to behave like royals.

In fact, the NY Times reported that there is a two-week "etiquette school" offered in the mainland by Sara Jane Ho, to teach whoever is interested (and can afford it) to live like a rich person. The class covers things like eating oysters and pronouncing posh brand names.

In her years of forming The Bling Dynasty, Greenfield has taken photographs of yachts that have a room for entertaining business clients, instead of a bedroom and a replica of Versailles that is just outside Beijing.

Greenfield also discovered how the super rich are using their millions or billions to help improve the economy of their country. The artist said that 1 percent in China are indulging in luxury for the development of the country.

"Now, it’s important for the wealthy Chinese to go to the U.S. for school. They want to go to boarding school here, then get into the good colleges. And after they get their Harvard M.B.A., they are going back to China with their knowledge and expertise," she said.

GQ, in an earlier report, featured some of Greenfield's works.

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