CHINA TOPIX

03/28/2024 10:42:15 am

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China E-commerce As the Next Big Thing; South East Asia Sidelines China In The E-Commerce Competition

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(Photo : Reuters) South East Asia has recently emerged as a competitor to China when it comes to e-commerce business.

South East Asia has recently emerged as a competitor to China when it comes to e-commerce business.

Singling out China, it has in the past sheltered the Asian market with its massive economic structures and overshadowing other economic zones that tries to get recognized on this side of the business. While it is no doubt that China still dominates the Asian market with its technologically configured businesses such as the creation of Alibaba, Alipay and WeChat, the part of South East Asia is also discovering the formula of e-commerce competition and its advantage to its consumers.

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According to TechCrunch, business technologies have been overcrowding the Chinese e-commerce and regarded the South East Asia as the next best thing. Burdened by the emergence of food scandals and fake products, the Chinese e-commerce business expands internationally in order to stop the bleeding and contend for quality products to offer to their consumers. Between the relationship of B2B, it is very important to expand to a cross border deal rather than limiting sources in China alone.

At the recent Asia Cross Border Conference in Shanghai last month, Yang Shenling of Yihaodian said, "Cross - border is the last blue ocean for Chinese e-commerce." Yihaodian is one of the biggest B2C business in China with majority stakes belonging to Walmart.

Shenling also shed light on the massive revenue gained from inbound cross-border market saying, "there is an expected 155 billion RMB ($25 billion) and is expected to grow to a whopping 1 trillion RMB ($164 billion) by the end of 2018."  The cross - border commerce in China may be very low at the moment due to concerns about quality of products and safety of online transactions.

South East Asia, with its massive size and consumer reach, is reportedly becoming more and more exposed to the e-commerce business and is seen as a great potential in starting the growing online business.

E-commerce is just one of the many businesses interested in starting an investment in South East Asia, taking advantage of its  e-commerce net worth of US$21.8 billion.

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