Automobile companies are realizing that the increasing intrusion of technology firms into their process could actually pose a threat and want their tech partners to stay away from their information.

After leading technology firms Google and Apple introduce new devices that allow fourwheelers to link their infotainment devices to user's smartphones, carmakers have raised an alarm saying that they want the techie firms to stay away from other user information. This basically includes all information regarding what the driver does in the car. However, vehicle makers also have a good reason to protect this data and are not doing it just for goodwill. The companies believe that one day, this information regarding what the driver does in the car will be worth billions in the ecommerce industry. Therefore, they want to have sole access to it.

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There are no strategies in place to monetize this information by the car companies. Clarifying their stand, car companies said that Google and Apple already make millions through the information that they get from the smartphone and other apps that they provide to the users. With the cars being linked to the smartphones, their reach will surely increase. Car companies started to ring the alarm bells after Apple's CarPlay and Google's Android Auto became more widespread, Reuters reported.

Another report on Sentinel Republic quoted a statement from General Motors which said that the high-speed data connections embedded in their cars would generate an extra $350 million by 2018, which was issued earlier this year. Given the revenue associated to the domain, it becomes even more important for the car manufacturers to pay more attention to their valuable data.

Meanwhile, there are already some car companies that have clearly refused to give Google and Apple the data that they usually have access to. Even a digital consultancy firm AlixPartners said that digitally connected cars hold potential to see revenues up to $40 billion per year by 2018. Google's system, on its part, always asks the customer whether he or she is willing to share the user generated data.

TagsGoogle Car, apple car play, Apple car, Android Auto