CHINA TOPIX

Updated 11:29 AM EDT, Tue, Jun 16, 2020

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Google Tries to Get Back in Business in China

Alphabet, Google China

(Photo : Photo by Guang Niu/Getty Images) The management of Google's parent company Alphabet is reportedly planning to get back into China to do business.

Despite previous disputes of censorship, the technology giant Google is trying to get back to business with China.

"We already do quite a lot of business in China, although it has not been an easy country for us," co-founder Sergey Brin, admitted in a brief interview with The Wall Street Journal. Even though the company's services are unavailable in the country, it continues to sell ads for Chinese businesses.

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In a newspaper interview, Brin stated that Google's latest organizational structure allows autonomy, which means one unit is independent of the other and may freely move at an advantage compared with others.

Because of disagreements on censorship over search results and alleged cyberattacks of Gmail account users, most of Google's operations were stopped five years ago in the People's Republic.

According to The Wall Street Journal, Brin drew back on the daily operations of Google and thus handed over the tasks and responsibilites to the newly pronounced CEO of Google Sundar Pichai.

Unlike Mr. Brin, who is known to be straightforward on his views about the Chinese government, Mr. Pichai has a different perspective. He is a business-minded person who has vocally expressed his interest to do business in China.

The reorganization of the company has excluded Google's main accounts, which include Search, advertising, Android and Youtube, from unsubstantiated gambles like Nest, the X research lab and Life Sciences.

Google's parent company Alphabet and the X research lab are now under Mr. Brin's management. The organization is currently working on Project Loon, which seeks to deliver Internet to isolated places through high-altitude balloons.

In order to have more telecom partners, Alphabet has freed Loon. Because Google runs Android, Loon disagreements in the past involved the service's ability to connect to phones run by other operating systems.

However, with this new setup, Loon administrators "should not be worried about what operating systems those phones are on or what other business relationships Google has... they don't feel entangled in a complex way, so that's been working really well for us," Mr Brin said.

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