The consumer market in China is one of the biggest in the world. Reports indicate that currently, an American brand is topping the list of the most popular brands in the Chinese market.

According to Forbes, Procter & Gamble (P&G) has managed to keep up and stay on top of the consumer goods in the world's most populous country.

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This data was first reported by Kantar Worldpanel.

P&G has reportedly penetrated at least 95.5% of urban households in China, which can be translated into 153 million households in the year until October 9. The company's fastest growing market, Greater China, gives the brand an annual sales amounting to $2 billion.

Two Chinese dairy companies, Yili and Mengniu, follow behind P&G. The two companies are neck to neck in statistics.

Kantar, who has revealed that 21 brands have been reaching about 100 million urban households in China, reported that out of these 21 Fast Moving Consumer Goods (FMCG) companies that are making the list, 11 are Chinese companies.

Some Chinese companies included in the ranking are: Master Kong, Heng An, Want Want, Nice Group, Haday and Shuanghui. Other international brands include Nestle, Unilever, Coca-Cola and Colgate.

Jason Yu, Kantar General Manager, said the companies that succeed in the Chinese market are those who continually expand into categories or goods that are increasingly appealing to the consumer base. He added that housewives often prefer health and wellness brands.

Aside from expanding product lines or categories, Yu added that new geographies and other emerging sales avenues such as e-commerce, can also help.

He added lastly that companies will be able to reach more Chinese consumers by creating innovations in their respective adjacent categories; extending shopper base across various city tiers; and take advantage of emerging sales avenues for a higher probability for consumer brand growth.

TagsYili, Procter & Gamble (P&G), Mengniu, Master Kong, Heng An, Want Want, Nice Group, Haday, Shuanghui, colgate, Nestle, unilever, Coca Cola, 21 Fast Moving Consumer Goods in China, China Consumer Market