CHINA TOPIX

04/19/2024 05:13:09 am

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Jaguar Land Rover’s Sales in China Rises by 13 Percent, Shrugging off Economic Slowdown

Jaguar Land Rover Sales in China.

(Photo : Getty Images) Jaguar Land Rover has bucked the economic sales surrounding Chinese economy, as company's sales rise by 13 percent in financial year ending on March 31.

Jaguar Land Rover posted an impressive 13 percent rise in its annual sales in the previous financial year in China, shrugging off the impact of the ongoing slowdown in the Chinese economy.

The British luxury car maker sold 427,000 Land Rovers and 94,000 Jaguars in the financial year ending on March 31. The total annual sales stood at 522,000 for the company.

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In the past few years, the company has launched quite a few luxury cars in the market, which has helped in increasing sales in mainland China. This includes Jaguar XE and XF sedans and Land Rover Discovery Sport SUV.

The growth in annual sales has been recorded despite the ongoing slow down in the Chinese economy. Several multinational companies, including car manufacturers, have been bitten by the economic crisis plaguing the Chinese economy.

Many economists have touted the current slowdown as the "worst economic crisis" in over two decades.

Meanwhile, Jaguar recorded an equally impressive growth in global sales. The company said that it sold 75,303 cars across the world in the previous financial year. The company sold most of its cars in Europe, China and North America. Its European sales increased by 49 percent for March from a year ago, while sales in China grew by 43 percent and U.S. sales increased by 33 percent from previous year.

Jaguar Land Rover has witnessed a major revival in its fortune even since it was taken over by Indian Company Tata Motors in 2010. Before the takeover, the luxury car maker was struggling with plummeting profits, owing to low consumer confidence and increasing competition.

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