Instagram has unveiled Business Tools, a new feature that will allow small and large entrepreneurs to better communicate with their customers. The photo-sharing company said that the upgrade will be rolled out in the US, Australia, and New Zealand in the coming months.

According to Tech Crunch, Instagram is launching Business Tools to help businesses to fully-connect with their customers while also helping their profiles and posts attract more attention.  The new set of features will include new business profiles, analytics and the option to convert Instagram posts into advertisements directly on the platform.

Like Us on Facebook

As part of the new features, Instagram will add a 'contact' button on a business profile, making it easier for customers to interact and forward their questions to companies, Mashable reported. Other contact information such as email address, phone number, and the company's physical location can also be added, depending on a user's preference.

Just like Facebook, Instagram will also launch an analytics tool within the app to give businesses an in-depth view of how their daily posts are performing and better insight to which demographics their business is reaching.  

According to Forbes, Instagram is hoping to attract more small businesses to use their digital platform by launching business tools.

"We built [the tools] for a smaller business, but we think that larger businesses will use these tools when they're on the go," said Instagram's Global Head of Business and Brand Development James Quarles. "This is useful for businesses of all sizes."

TagsInstagram, business tools, Facebook, james quarles