|Frances Diana Roullo |||Dec 06, 2016 11:15 PM EST|
(Photo : Getty Images) The US multinational company will double its original content in 2017.
With its phenomenal success on shows like "Stranger Things," "Orange is the New Black," "Jessica Jones," and "House of Cards," Netflix is looking forward to doubling their original content output in 2017.
The online streaming giant with approximately 86 million subscribers worldwide is going to go big by launching 20 unscripted series next year, Ted Sarandos, the chief content officer, said. This includes global competition series including "Ultimate Beastmaster" produced by Rocky actor Sylvester Stallone and NBC's "The Biggest Loser" executively produced by Dave Broome.
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Netflix aims to have 1,000 hours of original content by the end of 2017, Sarandos shared during the UBS Global Media and Communications Conference in New York. He also added that the goal is "a relatively conservative measure" to have original content represent half of its offered programs.
"Unscripted television is a very interesting business," Sarandos said as he explained the company's focus is "more likely to travel internationally." An example is "Ultimate Beastmaster," which will feature athletes and announcers from six different countries. "When 'Beastmaster' hits in Korea, they'll never have seen anything like it".
The American multinational entertainment company currently has 30 original series, and the company is looking into expanding its unscripted or reality TV roster, Sarandos cited. Netflix has every intention to allocate $6 billion in its TV series and films in 2017, roughly a billion more compared with this year.
"The content itself seems to be largely interchangeable. Meaning, if you want to see a show about hoarding, there are three different shows about hoarding," he said.
This year has been a revolutionary time for Netflix after adding a few more shows to its list of critically commended original series. Moreover, it was announced the previous week that subscribers can now download the TV shows and films to watch offline.
"While many members enjoy watching Netflix at home, we've often heard they also want to continue their 'Stranger Things' binge while on airplanes and other places where Internet is expensive or limited," Netflix's director of product innovation Eddy Wu said in a press release. "Just click the download button on the details page for a film or TV series and you can watch it later without an internet connection."
In 2017, Netflix will release "The Defenders," The "Punisher," "Iron Fist," "Lemony Snicket's A Series of Unfortunate Events," and a slate of other shows. A few of its original films are also planned to be brought to the Sundance Film Festival in January.
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