CHINA TOPIX

04/29/2024 02:25:24 pm

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Products Endorsed by EXO Experiences Sales Increase

Products that South Korean boy group EXO has promoted are currently experiencing huge increase in sales with some flying off of the shelves shortly after being displayed in stores.

The ten-member group has truly proven themselves as one of the most influential K-Pop acts since their debut with numerous endorsement deals coming their way. Once again, they have proven just how popular they are after the sales of products they have promoted skyrocketed.

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It looks like fans of EXO are willing to purchase anything related to them besides their albums and concert tickets which were flying off the counters like pancake.

One of the notable endorsements EXO has done late last year was for the popular chocolate-covered cookie sticks called Pepero. Lotte, the company which popularized the boxed snack claims that their product sales were boosted up to 8,308 percent, 84 times greater than their average sales before EXO started modeling for them.

It isn't just the products that EXO promoted that are experiencing increase in sales. Even the products that their fans would spot them either using or eating have been experiencing great sales.

One product, mocha bread, which one of the members, Xiumin, was spotted eating on one of their backstage footages, gained popularity. Even the term for the pastry became a trending topic worldwide on various SNS platforms.

The same is true with the nacho snack set that D.O. ordered at a snack bar. The main vocal ordered an extra serving of cheese sauce for his nachos and since then, it has been called the 'EXO D.O. Combo' and is being sold across snack stalls near cinemas in Korea.

A perfume called Clean Warm Cotton, which is rumored to be the same brand that Baekhyun uses, also became popular despite not being confirmed.

May it be snacks, gadget accessories, music, fashion or books, as long as it is related to EXO one way or the other, fans are ready to spend if only it would give them a sense of connection to their favorite idols.

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