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05/01/2024 08:01:36 pm

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Cara Delevingne Joins Stella McCartney in Supporting Breast Cancer Awareness Month 2015

Cast member Cara Delevingne

(Photo : REUTERS/SUZANNE PLUNKETT) Cast member Cara Delevingne poses for photos at a photo call promoting her film ''Paper Towns'' at Claridges in London, Britain June 18, 2015.

Among the best in their respective industries, Stella McCartney and Cara Delevingne teamed up to support this year's Breast Cancer Awareness Month. 

Stella McCartney has been supporting breast cancer charities for quite some time now. She has designed a special set of lingerie called the Alina Playing Range to show her support for breast cancer patients all over the world. The proceeds of this year's lingerie campaign will be divided into three breast cancer charities: the Linda McCartney Centre in Liverpool, UK; the National Breast Cancer Foundation in the United States; and the National Breast Cancer Foundation in Australia. Her donations from the Alina Playing Range lingerie campaign will help these charities provide the most advanced and effective treatments for breast cancer patients. 

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This is the second time that McCartney's brand will support breast cancer victims and charities, and she recruited "It Girl" model Cara Delevingne to be the face of her lingerie designs. 

Cara will be replacing Kate Moss, who was the face of Stella's first breast cancer awareness campaign last year. Cara immediately said yes to Stella's awareness campaign, as the two believe that Cara has made a great impact to the ladies and women of her generation. 

Stella was asked why she chose Cara, and she responded, "Delevingne represents a generation of young women that we are really trying to reach," as told by WWD.

"Breast cancer is the most common cancer in women all over the world. While most people are aware of the terrible disease, many forget to take the steps to make the effort to detect it at its early stages, so I designed a set to remind women to consider their health and visit their doctor regularly," said McCartney.

"We were so thrilled when Cara said yes to this project because she represents a generation of young women that we are really trying to reach and catch the attention of. Cara also brings a level of coolness to the campaign; so there is no taboo, no shame involved," McCartney continued. 

The Alina Playing Range lingerie will be available for purchase on Stella's website and in retailers including Barneys New York, Bergdorf Goodman, Net-a-porter.com, Neiman Marcus,  Saks Fifth Avenue, Harrods, and Selfridges in London. Customers can also pre-order the Louise Listening bra on Stella McCartney's website on Thursday.

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