Netflix is making a move on their branding strategy. On Tuesday, the streaming giant unveiled a new icon for its mobile app and social media channels with a redesigned look from its popular red and white-themed logo.

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The latest icon now looks like a bold, red letter "N" embedded on a black background. While the changes made are far from the company's inherent design, the company said that the old logo is here to stay.

"We are introducing a new element into our branding with an N icon," a spokesperson told The Verge. "The current Netflix logo will still remain."

The company will still incorporate the text-based "Netflix" logo for their promotional postings, including photo and video teasers for their web series like House of Cards. The same goes for their home page, but the N icon will still be used in some capacity.

"The icon will start to be incorporated into our mobile apps along with other product integrations in the near future."

The changes in the logo of the popular tech company has been a source of debate for users worldwide. A few weeks ago, Instagram tweaked its overall vintage design and replaced it with an icon constituting bright shades of pink, purple, orange and yellow.

The alteration spurred a global debate, even mocking the Facebook-owned photo sharing app by calling the move amateur.

While Netflix did not suffer the same backlash, social media users still had their share of mixed opinions about it.

Netflix has a new logo and it's ugly. pic.twitter.com/Ha1BRPOXDG

— Punjai Kumaarasaamy (@arunk_) June 20, 2016

I dig. https://t.co/zaqTnGkjiF — Zach Kahn (@zkahn94) June 20, 2016

Besides the aesthetics, the company is still looking to expand its digital platform by picking up new movies and TV series to join its bigger slate of programming.

Recently, British comedian Ricky Gervais announced that The Office spinoff movie has been acquired by Netflix and will begin streaming in 2017.

Tagsnetflix, new app icon, House of Cards