Chinese electronics company Hisense has signed a strategic cooperation deal with the Fujian Provincial Expressway Information Technology Company. The deal is aimed at establishing a smart system for highways located in the southern Chinese province. Cloud computing and big data would be used to make this project a reality.

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According to China Tech News, the deal between Hisense and the Fujian province aims to create several services like self-service toll payments and smart business functions which would be integrated into service zones located along the highway. The financial terms of the deal have not been disclosed.

Once the project is done, users will be able to easily pass highway stations and take advantage of customized services that are located within the service zones. Hisense would most likely use big data to provide users of the new smart service with product recommendations and customized experience while traversing through the service zones.

Additionally, by integrating smart services into the highway, it would greatly improve the information level of highway charging stations. This, in turn, could lessen the amount of time spent by drivers at toll paying stations and service zones that are located on the side of the highway.

Through big data management, the smart system can provide customized services that are individually tailored depending on the needs and habits of drivers. Once drivers arrive on the highway, the smart system can provide precise marketing and full channel payment methods to improve customer experience.

Tagshisense, hisense news, Hisense big data, Hisense smart highway, Hisense project, smart highway, Fujian Province