Updated 8:44 AM EDT, Wed, Aug 18, 2021

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Daum Kakao Tackles Mobile Publishing in China

Kakao Corp

(Photo : BusinessWeek) Messaging app Kakao Talk's logo is seen on the interface of a mobile phone.

Daum Kakao, the largest messenger app operator in South Korea, said Tuesday it will start its publishing platform for mobile devices in China.

After entering the Chinese market in 2013, the company now plans to join the mobile publishing business to widen its foothold in the world's largest marketplace.

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The company revealed it plans to set-up a publishing task force to help game developers publish mobile apps in Chinese platforms like Apple, 360, Tencent and Baidu.

Daum Kakao was previously known as Kakao Corporation and is famous as the operator of Korea's top mobile messenger app, KakaoTalk, and publisher of mobile game, Anipang.

"We will spare no effort to help Korean mobile games spread in China through a swift localization strategy that will hopefully lead to a solid achievement," said Lee Seung-won, the company's head of games division for China as reported by Yonhap News.

In 2012, Kakao started business with only seven partners. After merging with Daum, the company now has 300 game developers and more than 600 published mobile games.

In December 2014, Daum Kakao announced its plans to invest some US$90 million in startups inside and outside South Korea.

The goal of this investment fund is to build the company's independent growth instead of relying on KakaoTalk. The popular messenger app has faced tough competition overseas with WeChat, WhatsApp and Facebook Messenger.

Earlier that year, China blocked the messaging app as part of tighter controls over the Internet by the Communist Party.

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