(Photo : Apple Store in China)

July 24^th, according to TechCrunch, Apple reported a plunge in its Q3 revenues in Greater China. In this region, Apple's sales were $4.64 billion, down 14% over last year and down 43% comparing with Q2 2013. Greater China includes Mainland China, Taiwan and Hong Kong.

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In Q2 2013, Apple headed for a record by gaining $8.2 billion in Greater China. And the region also became the only battlefield for Apple to achieve sequential growth. Besides America, Apple's international Q3 sales in the rest of the world are under 48%, not as good as 56% in Q2 2013 and 61% in Q4 2012.

Though the market research firm Flurry claims that Apple is still China's most popular brand of smartphones and tablets at the moment, according to Apple's earnings report, there is a sign that Apple maybe has to face challenges to hold on its dominant position in Chinese market.   

Apple CEO Tim Cook admitted on a teleconference call that the company's Q3 revenue in Greater China went weak. "The focus on revenue doesn't tell the complete story. I don't get discouraged by a 90-day cycle that could have economic and other factors." Tim Cook said.

Apple Q3 main financial data:

Revenue: Apple posted quarterly revenue of $35.3 billion. The result compares to revenue of $35 billion in the year-ago quarter.  

Net profit: Apple posted quarterly net profit of $6.9 billion, and $7.47 per diluted share. The result compares to net profit of $8.8 billion, and $9.32 per diluted share in the year-ago quarter.

Operating profit: The operating profit of Apple in Q3 is $9.201 billion. The result compares to operating profit of $11.573 billion in the year-ago quarter.

Shareholder dividend: Apple's Board of Directors has declared a cash dividend of $3.05 per share of the Company's common stock. The dividend is payable on August 15, 2013 to shareholders of record as of the close of business on August 12, 2013.