After a child was tragically dragged by an alligator into a lagoon at the Walt Disney World Resort in Orlando, Florida on Wednesday, Disney is now facing a public relations crisis.

Communication experts claim that Disney may also face legal action after the kid was found dead.

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"When people think of Disney they think of magic, the unbelievable, and everything is going to be fun," Sam Singer, a crisis communications manager, said, according to Reuters. "This incident flies in the face of that."

Disney Chief Executive Bob Iger, on the other hand, has reportedly called the poor child's family and has also expressed his condolences publicly.

As most of Disney's executives were in Shanghai to celebrate the grand opening of Shanghai Disneyland Park, George Kalogridis, president of Walt Disney World, flew back to Florida immediately to address the issue.

Kalogridis later issued an official statement posted on Disney Park's official website. He said that Disney staff have done their best to help the family during the difficult time.

Meanwhile, the boy's parents have said that they would not file a lawsuit against Disney. Instead, they have thanked everyone who had helped them, particularly the "local authorities and staff who worked tirelessly" looking for their child.

TagsDisneyland, Walt Disney World, Orlando, Florida, Disney Park, George Kalogridis, Executive Bob Iger