CHINA TOPIX

03/29/2024 07:54:42 am

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Taiwanese VR Company iStaging Concludes $5 Million Funding Run

iStaging

(Photo : YouTube) iStaging provides virtual reality products that allows prospective buyers to experience furniture products before they purchase them.

Taiwanese virtual reality real estate company iStaging has closed a round of pre-A funding, amassing $5 million in new capital. The latest round of funding was led by WI Harper, along with Taya Venture Capital.

iStaging is one of many new startup firms that cater to real estate agents as well as furniture makers by providing virtual reality products. Through virtual reality, iStaging allows prospective buyers to experience the products being sold by its clients.

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The company released its first app in January. Although the virtual reality platform is already an established tool used by many real estate firms, iStaging believes that through its unique situation in Taiwan, the company has wide access to the growing demand of Chinese consumers looking to invest towards foreign real estate.

In a statement, the Head of Marketing of iStaging  Kevin Basset said, "Real estate agents have everything they need to capture, create, and allow their clients to visualize hundreds of properties virtually before selecting the ones to visit in person."

Since iStaging has already established its roots in Taiwan, Basset said that the company is very keen towards bringing their technology into the international market specifically in the United States, China, and Europe.

Recent market reports revealed that Chinese investors have poured more than $300 billion in investments into the U.S. property market alone. Through the use of virtual reality and augmented reality, investors now have the ability to remotely check the properties that they are trying to acquire.

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