Paramount's 'Allied' Secures Chinese Investment from Huahua Media

By | Oct 17, 2016 08:28 PM EDT
Paramount Pictures' 'Allied' secured an investment from Chinese firm Huahua Media.

Paramount Pictures' 'Allied' secured an investment from Chinese firm Huahua Media.(Photo : YouTube Screenshot)

Paramount Pictures and China's Huahua Media are set to collaborate again, after the Chinese company invested in the upcoming WWII period film Allied, starring Brad Pitt and Marion Cotillard.

" 'Allied' is one of the year's most anticipated films and we are very pleased to continue our very successful partnership with Huahua, who will help to bring this fantastic movie to audiences throughout China," Megan Colligan, Paramount's President of Worldwide Distribution and Marketing, said.

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Under the agreement, Huahua media will serve as the movie's sole and lead China marketing partner, the Deadline reported.

Kefei Wang, Huahua's CEO, on the other hand, is also looking forward to the partnership, saying its sole investment in Allied will mark the company's third worldwide investment, according to the Variety. He continued saying that Huahua Media is expecting a positive response from Chinese moviegoers based on the success of its past release.

Meanwhile, Huahua is starting to become a regular Chinese investor in Hollywood, The Hollywood Reported noted. Earlier this month, Paramount Pictures' Jack Reacher: Never Go Back starring Tom Cruise also secured investment from Huahua Media and Shanghai Film Group.

Other than Jack Reacher, Huahua Media has also previously teamed up with Paramount in Star Trek Beyond that grossed $62 million in the China box office after it was released early September and Transformers: Age of Extinction in 2014, which amassed $300 million in China.

Allied is a romantic thriller, which is reportedly based on a true story about two assassins who fell in love during a mission to kill a German official.

The Robert Zemeckis-directed Allied is set to hit US theaters on Nov. 23. It will also star Lizzy Caplan, Matthew Goode, and Jared Harris. 

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