Empire Farmstead Brewery to Bring 'Two Dragons' 'I Love New York' Beer to China
A Syracuse-brewery, which is producing an officially licensed "I Love New York" beer, is set to test Chinese netizen's taste for beer in 2017.
Governor Andrew Cuomo announced on Thursday that the "I Love New York" beer will be distributed across China in partnership with New York's Empire Brewing Company's "Two Dragons" label, according to Oneida Dispatch Daily.
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The "Two Dragons" beer that bears the "I Love New York" logo is an ale-style drink brewed with New York State hops and Chinese black tea. The drink's inspiration came after Empire Brewing Company's owner David Katleski made a visit to China and got interested with the country's tea making history and precision.
Although the beer was originally made to cater the Chinese market, it also found success and high demand in the US including New York, New Jersey, and Delaware. The "Two Dragons" beer will be available in China starting February next year.
Meanwhile, the deal to sell the beer in the mainland was made possible by Brand Sense Partners, which is the licensing agent for the "I Love New York" logo, the Auburnpub reported.
"New York's thriving, world-renowned craft beverage industry is creating new jobs and driving economic growth across the state, and this unique partnership will introduce one of our finest New York products to a global audience," Cuomo said.
On the other hand, Empire Brewing Company has a brewery in Syracuse and operates the state's largest farm brewery in Cazenovia, Madison, County. Its Cazenovia facility received funding from the Upstate Revitalization Initiative. It is also a farmstead brewery, wherein the hops and other ingredients are locally grown and produced, the CBS Albany News noted.
"Our corporate philosophy is 'Grow Local, Craft Global and our Mission is in the Bottle'," Katleski said, adding that "it seemed only right that we would take this opportunity of partnering with I LOVE NY to further promote the state through our beer in China."
Watch video to get a hint of what to expect: