CHINA TOPIX

Updated 4:59 PM EDT, Fri, Oct 11, 2019

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China's Fast-growing Online Gaming Industry Outpaces Internet Bandwidth Provisions

The world for online gamers continues to gobble up more internet bandwidth as users need speedier connections for their personal computers, tablets or smartphones that offer a variety of games.

The growing volume of torrent of online data traffic in China is a result of a growing gaming activity.

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In a study presented before members of media in Beijing, Ericsson, a Swedish provider of telecommunications technology reports that a wave of new gamers has started to add up to the data traffic across China.

The company also reported that there is a rising interest in games not only for the traditional younger generation but across all age demographics.

Ericsson conducted a study across the world and based on its report titled, "New Way to Play Games," app-based and personalized all-purpose devices result in a wider reach for games and related platforms. The more options users have to play with a variety of devices, the more games they will play, whenever and however possible.

The survey covered countries like Brazil, South Korea, the United States, China and many others.

Gaming is also seen as a growing mode of social interaction, transforming society and becoming a mainstream element in local culture.

Gaming is now being accepted as a mode of socialization in various cultures across the world.

As the growth continues, the most common complaint of gamers are the poor internet connections, the lack of a stable bandwidth and sustaining connections with each other.

China is also not spared from the same complaints by gamers, and with up to 60 percent of smartphones sold across China pre-installed with gaming applications, the degradation of guaranteed internet speed or connection is at risk.

Despite efforts to transform connections into higher and high density capacity, the more users out there who are hooked into game apps, the sooner the gaming industry will outpace the ability to provide adequate services, specifically speed.

With demand growing, the market is still expected to grow further. In China, nearly 43 percent of gamers are women, a relatively high market volume looking for games that interest them, beyond the usual arcade and action-adventure type of games preferred by males.

The industry offers a great potential for future investors who could invest in game developers and designers in the next few months, an indicator that communications infrastructure across China will require constant upgrades and innovation. 

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