Software maker Adobe Systems, Inc. is partnering with global information and measurement company Nielsen Holdings N.V. to start counting the number of users that use digital video contents online.

Adobe and Nielsen announced the partnership last week that aims to measure video viewership across all devices connected to the Internet. The devices include smartphones, tablets, game consoles and TVs.

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Nielsen is a leading information and measurement company based in New York and The Netherlands. The company is involved in the business of understanding and monitoring consumer behavior such as TV show viewership.

Hollywood usually turns to Nielsen when it needs to information about consumers such as what they buy and watch. With Adobe's help, Nielsen is now moving into the Internet.

Both companies have developed the Digital Content Ratings, a system that integrates Nielsen's digital audience measurement products with Adobe's Analytics and Primetime. The new system will make its debut in 2015.

"The way content consumption is rapidly changing you need a measurement system that will be able to help media companies, advertisers and publishers better understand the value of their audiences," said Jeremy Helfand, Adobe's vice president of video solutions.

Companies that will begin using the measurement platform by next year include Turner Broadcasting, Sony Pictures Television's Crackle, Walt Disney's ESPN, Viacom and Univision.

Adobe and Nielsen developed "the industry's first comprehensive, cross-platform system for measuring online TV, video and other digital content across the Web and apps."

TagsAdobe Systems Inc, Nielsen Holdings N.V., Adobe Analytics, Adobe Primetime, netherlands, TV, Consumer Behavior, TV viewership, Digital Content Ratings, Video