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05/04/2024 12:40:10 pm

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Twitter In Talks to Buy Online Music Firm SoundCloud

Following Apple Inc.'s acquisition of music-streaming firm Beats for US$3 billion, Twitter Inc is reportedly in talks to buy Germany-based online music platform SoundCloud for billions of dollars.

Reuters reported that the deal is part of the microblogging site's plan to incorporate a music service to its offering, where users can upload, record, promote or share music.

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According to the report first published by the Financial Times, the SoundCloud deal suits well to Twitter's multi-billion budget to buy music-streaming companies.

Twitter also considers acquiring Spotify, a music-streaming service provider, and Pandora Media, which provides internet-radio, the Financial Times reported, quoting sources knowledgeable with the deals.

Spotify, Pandora Media Lead Music Streaming Industry

Both Spotify and Pandora Media have raced ahead in music streaming while Apple's iTunes Radio has not made much of a stir.

Last year, the microblogging site acquired an Australian three person music streaming startup, We Are Hunted.

Twitter's renewed interest in acquiring music streaming firms came after Apple announced the US$3-billion deal to acquire Beats, a company that sells headphones and streams music founded by Dr. Dre and Jimmy Iovine.

Both Twitter and SoundCloud have not commented on the deal as of this posting.

40 Million Users, 200 Million Listeners

Based in Berlin, Germany, SoundCloud has 40 million registered users and 200 million listeners, as of 2013. It allows users to upload, record, promote and share their originally-created music or sounds.

Established in August 2007 by sound designer Alex Ljung and artist Eric Wahlforss, SoundCloud originally intended to provide musicians a venue to share recordings with each other.

However, the company transformed into a full online music publishing tool that allowed musicians to distribute their music.

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