Twitter users can now view their analytics for free in ad dashboard

Jun 14, 2013 06:02 PM EDT

According to The Sina Technology Website's report on June 13^th 2013, Twitter has opened up its analytics tool, giving all the Twitter users the chance to easily see the interactions and click-throughs from each tweet, and there is no fee apply to it. This change gives marketers more complete insight into the impact Promoted Tweets have in driving engagement and exposure on Twitter.

To start the function, users only need to sign in the Twitter name and password,and then click on the "analytics" button on the top left of the screen to access the tool.

The newest updates will be shown at the top on your timeline. You can interact with Tweets from with the timeline simply clicking your mouse over a Tweet to reply, retweet, or favorite. The information on being mentioned, follow and unfollow in the past one month will be recorded as a chart on your timeline as well.The information can be also downloaded to a CSV file.

All information is clearly shown on an accessible format. Both a multinational marketing manager and a twitter beginner could benefit from this function, as people can analyze the data and take actions accordingly.

Additionally, in twitter's updated ads center, it provides advertisers with more granular breakdowns in campaign reporting.Any of the twitter campaign users will have a clear understanding of how different targetable audience segments engage with Promoted Tweet and Promoted Account campaigns - by device, location, gender and interest.The Deeper reporting about the interests of advertisers' most engaged audiences especially helps advertisers manage and optimize existing campaigns more effectively.

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