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05/10/2024 10:24:33 am

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Microsoft Says Goldfish Is Better Listener Than Humans; New Study Explores Our Shrinking Attention Span

Here's another reason to consider technobphobia: it is making your attention span much shorter than a goldfish's.

Time reported May 14 that humans today have an average attention span of eight seconds, which is a second shorter than the infamous attention span of a goldfish. Citing a new study from tech giant Microsoft Corp., Time reported that in 2000, an average person could focus on a single thing for up to 12 seconds.

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And the culprit? The Digital Age and how you live it. 

Microsoft Canada found out that 45 percent of surveyed Canadians got easily sidetracked from their tasks, mainly attributable to their "digital lifestyles" that lead to an increased need for more stimulation.

What's more, the study noted that it is just not the younger generation that is affected by this phenomenon. A person's attention span is dictated by their reliance to technology and not with their age, sex, race or other demographical data.

Microsoft also identified the top three factors that affect attention as media consumption, social media usage and technology adoption rate.

Another major factor to the human race's deteriorating ability to focus is our affinity for multi screens. Two-thirds of the participants of the study said that they often use other devices when they watch television.

The Canadian arm of Microsoft conducted the online survey during the fourth quarter of 2014 with 2,000 participants. In the last month of 2014, the research team also conducted electroencephalograph experiments on 112 Canadian respondents, to test their attention span.

"While digital lifestyles decrease sustained attention overall, it’s only true in the long-term. Early adopters and heavy social media users front load their attention and have more intermittent bursts of high attention. They’re better at identifying what they want/don’t want to engage with and need less to process and commit things to memory," the research said.

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