Updated 11:29 AM EDT, Tue, Jun 16, 2020

Make CT Your Homepage

Apple Lowers the Price for Updated MacBook Pro and iMac

iMac With 27-inch 5K Display

(Photo :

Apple introduces an updated MacBook Pro and iMac and lowers the price for its top-end iMac.

The 27-inch iMac with Retina 5K display has a US$500 price drop from its previous $2,499 configuration. Instead of its standard 1TB hard drive, the company added Apple hybrid Fusion drive. It also includes 5,120 by 2,880 resolution and 67 percent more pixels than a 4K display, a 3.3GHz quad-core Intel Core i5 processor with Turbo Boost speeds of up to 3.7GHz and AMD Radeon R9 M290 graphics. They’ve added an 8GB of memory and 1TB of storage, as well as four USB 3.0 ports and two Thunderbolt 2 ports that deliver up to 20G bps each, twice the bandwidth of the previous generation.

Like Us on Facebook

The updated 15-inch MacBook Pro laptop has a new style of trackpad, faster flash storage and a longer battery life and faster discrete graphics and starts at US$1,999. Apple Inc. says that Force Touch includes built-in force sensors and a Taptic Engine that delivers haptic feedback, allowing users to click anywhere on the pad for a uniform feel.

Additionally, the updated 15-inch MacBook Pro with Retina display also features up to 2.5 times faster flash storage than the previous generation and an additional hour of battery life, giving users up to 9 hours of use on a charge.

The 12-inch MacBook also receives changes and it includes a new butterfly keyboard system that replaces the old scissors keys system, resulting in a smaller, quieter keyboard that is 40 percent thinner than the one it replaces.

The basic version includes a 1.1GHz dual-core Intel Core M processor with Turbo Boost speeds of up to 2.4GHz, 8GB of memory, and 256GB of flash storage and Intel HD Graphics 5300. For $1,599, users can get their MacBook with a 1.2GHz dual-core Intel Core M processor with Turbo Boost speeds of up to 2.6GHz, 8GB of memory, and 512GB of flash storage and Intel HD Graphics 5300.

"Customers love the groundbreaking iMac with Retina 5K display, and now with a new lower starting price, even more people can experience the best desktop we've ever made,” said Philip Schiller, Apple's senior vice president of worldwide marketing.

Real Time Analytics