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04/27/2024 12:00:20 am

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Target Website Terribly Slowed on Cyber Monday

CVS Acquires Target's Pharmacy And Clinic Businesses For $1.9 Billion

(Photo : Justin Sullivan/Getty Images) Target and several other retailers as well as Paypal have revealed that their websites experienced overload on Cyber Monday.

Retail giant Target has revealed that it's website suffered a terrible slowdown due to large amount of traffic from shoppers on Cyber Monday.

CBS news reported that Target's online traffic received twice the amount of visitors it recorded on Black Friday, arguably its busiest day ever. Spokeswoman Jamie Bastian has apologised to all who were unable to purchase an item online due to the issue.

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"As we experience spikes in traffic,” Bastian explained, “our systems place guests in a queue and prompt them to access the site later."

"We apologize to guests who experience any delays, we appreciate their patience, and encourage them to try again in a few minutes by refreshing their browser," she added.

According to CNBC, during the outage, Target asked shoppers to “hold tight” and keep waiting as they tried to handle the massive influx of traffic from shoppers hoping to buy various items at huge discounts.

Another Target spokeswoman Jenna Reck said that the website did not crash, but merely slowed down as it attempted to handle all the traffic.

Wired reported that the outage caused frustrated buyers to vent out on social media with the hashtag, “#targetfail.” Of course, the retail company still put on a positive front.


Target is only one of several companies that suffered from very heavy traffic during Cyber Monday.

Payments processor website PayPal also suffered from a slowdown due to the high number of transactions being made online. A spokesperson for PayPal told CBS that their website experienced a short, intermittent interruptions, but the issue was fixed as soon as possible so that customers can use the service.

Reuters reported that other retailers also experienced outages, including Neiman Marcus, Wal-Mart Stores, Victoria's Secret, L Brands Inc's and Foot Locker Inc.

This year's Cyber Monday sales, according to Adobe Analytics, is expected to be 12 percent higher than before - reaching up to $2.9 billion for the day. The National Retail Federation also said that online shopping is expected to outnumber in-store purchases.

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