Tech giant is launching the HoloLens Experience Showcase semi-permanent showroom where the company will highlight the HoloLens augmented reality device. The showroom, which opens on Dec. 17, will be housed on Microsoft's flagship store in New York.

On the HoloLens Experience Showcase, developers are allowed to try their hand on a max of augmented reality tools. The project will serve as a stopgap between traveling demo shows and the release of HoloLens development kits which Microsoft promises to sell early next year. Through this campaign, Microsoft is also promoting the HoloLens as a viable computing platform.

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The HoloLens Experience Showcase looks like a large trade show booth. It is situated in the upper floor of Microsoft's store located in Fifth Avenue. The whole experience is presented like a tour. Visitors are first briefed in a conference room before being shuffled between three rooms, each presenting a demo that highlights a feature of the HoloLens.

Microsoft has been letting its internal developers experiment with the HoloLens and two of the three showcase demos have been on the company's lineup for quite some time already. The whole tour is carefully designed in order to show off the capabilities and features of the HoloLens while at the same time dodging to promote other brands.

HoloStudio uses a combination of voice commands and air taps in order to manipulate objects, much like MS Paint but in augmented reality platform. On the other hand, Project X-Ray is a controller-based game which highlights the room scanning feature of the HoloLens. In the game, players are tasked to shoot alien robot invaders.

The third booth is something the Microsoft calls "holographic storytelling." It is a creation tool that easily reminds users of a mash between Microsoft PowerPoint and 3D animation. Developers who were able to try the tool were easily reminded of its close similarities with PowerPoint. 

TagsHoloLens, HoloLens news, HoloLens Experience Showcase, HoloLens latest news, HoloLens update, Microsoft HoloLens