English Premier League club Manchester United has sealed an exclusive TV deal with Chinese company Sina Sports to broadcast its official Channel to their fans in China.

The internet operator is slated to air the channel on a full 24-hour schedule and will be accessible through mobile streaming. The channel will air live coverage of each Man United game, along with highlights.

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It will also feature a weekly press conference from Louis Van Gaal, Manchester United's manager.

"Manchester United has deservedly won over 100 million fans in China and we are excited to see how the club will grow its following through the historic launch," said Arthur Wei, the senior vice president of Sina Sports.

Wei added that this deal will make 'great strides' that will change how the country watches and perceives the game of football.

Richard Arnold, United's group managing editor, said this is a very essential partnership not only for the team, but also for its fans in China.

He noted that the MUTV broadcasting deal in China will create the first 24 hour channel in the country for any Premier League club. Arnold added that Sina Sports is the best candidate for the partnership.

The scope of the deal between Manchester United and Sino Sports covers broadcast rights only and excludes shareholding.

Manchester City, one of United's rivals, recently sold a 13 percent stake in the club to China Media Capital, a Chinese conglomerate. Manchester City's investment deal aims to explore the 'untapped' market of China. The football club is also set to make a series of tours around China for content and sponsorship deals.

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