With its Project McQueen plan, Apple is about to rely on its own data center than use the iCloud’s service data from Amazon Web Services (AWS) and Microsoft Azure.

Apple’s plan indicates a bid to diversify the company’s structure and reduce its dependence on public clouds, according to Venture Beat. Apple executives believe that building out the company’s own infrastructure footprint to cover its cloud computing and storage needs will pay for itself within three years

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The Cupertino-based tech giant currently relies on AWS and Microsoft's Azure for its content serving needs, including data-intensive products like iTunes and iCloud. The massive user base of iTunes and its various music, video and app storefronts is well known, and in February Apple revealed it services more than 782 million active iCloud accounts worldwide.

Apple’s motivation to build out its own infrastructure came after a conversation with Microsoft. Microsoft would not be able to handle Apple’s continued growth in the cloud, meaning that Apple would have to aid Microsoft in growing Azure. Furthermore, Apple is not entirely happy with the services provided by its current providers, 9to5Mac reported. Apple is reportedly frustrated that Amazon Web Services is not able to quickly load up images and videos to user devices. 

It is unclear when Apple plans to announce or break ground on the supposed data centers. Previous reports mentioned that the company struck a multi-year deal with Google Cloud Platform worth between $400 and $600 million, though the partnership could prove a stopgap until Project McQueen goes online.

Unlike Amazon and Microsoft, Apple does not offer a complete suite of cloud infrastructure and services that app developers could use to power their applications. Project McQueen could enable that sort of initiative without forcing Apple to generate revenue for its competitors in the process.

Apple is not the first company to come up with an idea. Facebook, Google, LinkedIn, Twitter, and Yahoo run their own infrastructure to support hundreds of millions of users.

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