Business

China’s Green Tea Popularity Surges with Online Selling Efforts

By | Apr 04, 2016 10:07 PM EDT
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Laborers' pluck Lushan Clouds and Mist Green Tea on a hill on March 23, 2011 in Lushan, Jiangxi Province of China.  (Photo: ChinaFotoPress/Getty Images

(Photo : (Photo by ChinaFotoPress/Getty Images)

China's popular green tea is enjoying high sales via the online market as its popularity continues to grow.

The China Tea Marketing Association revealed that although e-commerce only accounted for eight percent in total tea sales in 2014, it showed a remarkable growth since the succeeding year.

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It was noted that it has already become a successful vehicle in promoting tea among the younger Chinese.

In fact, online selling giants Alibaba Group Holding Ltd and JD.com even decided to launch their respective spring tea online promotions last year, a move that was deemed necessary to help tea lovers have high quality tea on their tables by just a click of a mouse.

In the meantime, China's biggest electronics retailer Suning Commerce Group Co Ltd, introduced its own tea-selling campaign, including that for green tea, just recently via its buying site Ju.suning.com.

According to China Daily, Ju.suning's general manager Wang Di pointed out that the idea was just simple.

"This is a typical, modern consumer-to-business model," the business leader shared. "We collect orders online, and the producers then make and package the tea, based on demand."

Wang further narrated that, "Within three days of opening for pre-orders on March 9, we generated 86,500 orders, worth more than 11 million yuan ($1.7 million)."

It was learned that the company inked a partnership with 12 tea producers from eastern China, the place which boasts of the country's highly-popular tea-growing areas to help reduce distribution channels and make the delivery process faster.

Based on the data released by Suning, the green tea grown in China's Hangzhou, Zhejiang province, the Longjing, recorded over 18,000 orders so far, an indication that made it the most popular among the company's tea products.



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