|Rina S. |||May 03, 2016 09:56 AM EDT|
(Photo : Getty Images) Under Armour has cautioned a Chinese company against infringing on its intellectual property.
One of the most recognizable sportswear brand in the world Under Armour is in a scuffle with Chinese company Uncle Martian, a newly launched athletic brand, due to its alleged use of the it's logo.
Uncle Martian debuted late last month and has a logo which is strikingly similar to Under Armour's logo. While there are some differences in both logos, this has not stopped Under Armour from issuing a stark warning to the Chinese company.
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In a statement, the US company stated that "Uncle Martian's uses of Under Armour's famous logo, name, and other intellectual property are a serious concern and blatant infringement. Under Armour will vigorously pursue all business and legal courses of action."
Uncle Martian is being promoted by Tingfei Long Sporting Goods Co., which has been engaged in the business of manufacturing off-brand sports shoes for 25 years. The company mainly produces goods for domestic market.
Under Armour, on the other hand, is a US company with about $9 billion market cap. The company was started 20 years ago and is currently one of the biggest brands in sportswear and sports accessory segment. Under Armour has various sponsorship deals with various well-known sportspersons including Dwayne Johnson, Tom Brady, Tony Romo and Drew Mitchell. It also collaborates with teams such as Aston Villa, Rugby Canada, and New York Cosmos.
Uncle Martian has not released any response to Under Armour's statement so far.
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