CHINA TOPIX

Updated 10:35 AM EDT, Thu, Apr 18, 2019

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Sogou, Microsoft's Bing Team up to Launch English Search Service in China

China's search engine Sogou and Microsoft's Bing team up to provide English-language search service in China

(Photo : Getty Images) Sogou and Microsoft's Bing are collaborating to provide English-language search service in China

China's search engine Sogou is collaborating with Microsoft's Bing to allow Chinese users make internet searches in English.

The online search engine operator said it would leverage Microsoft Bing's global search technology to offer English web information and academic data to Chinese users. Sogou will offer two new features, namely, "Sogou English" and "Sogou Academic."

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The service will allow Chinese users to access a wide array of information across the Internet in English and will provide a premium quality service. To satisfy Chinese users more, Chinese language search requests will be automatically delivered with English language search results, according to China Daily.

Sogou's newest update comes as Baidu has come under scrutiny for its paid listing system. Last month, a college student died after he sought medical treatment from a hospital that topped Baidu's search results.

The search engine arm of Chinese internet firm Sohu has refused to comment on whether it would continue or stop publishing medical ad listings. Instead, the company said in an e-mailed statement that China's third biggest search engine "will do better to meet consumers' needs, and provide more authoritative and factual information to help users resolve their problems."

Meanwhile, Sogou's revenue in the first quarter of this year reached $147 million, up by 27 percent year-on-year and down 11 percent quarter-over-quarter. The company's financial performance surpassed expectations, with total revenues and non-GAAP net income climbing to 35 and 42 percent, respectively.

The company is also teaming up with Tsinghua University to build a joint research institute that will concentrate on artificial intelligence and potentially transform Sogou into a key player in this arena in China.

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