In celebration of its 75-year partnership with the United Service Organizations (USO) and Memorial Day, Coca-Cola is launching a limited-edition red, white, and blue can.

The soda company's new “I'm proud to be an American” limited cans honor members of the military and feature the American flag in their design. The redesign is also part of the Coca-Cola’s “Campaign to Connect” project, a joint effort between Coca-Cola and USO to send one million messages of support to the nation’s military service members.

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“Our partnership with the USO dates back to 1941, and we have worked together for 75 years to help keep service members refreshed all over the world. The custom patriotic packaging is Coca-Cola’s special way of commemorating and thanking the USO for its many years of impactful work to help keep the nation’s military men and women connected to family, home, and country throughout their time of service,” says Erika von Heiland Strader, Director, Community Marketing, Coca-Cola North America.

“Campaign to Connect” is in response to a recent survey which found that 90 percent of all service men and women believe that the United States public does not understand the sacrifices they make for the country. The survey also found that 37 percent of U.S. service members feel under-appreciated.

Coca-Cola also plans to kick off its “Share a Coke and a Song” campaign at Coca-Cola 600 Nascar race. The patriotic cans will also feature a lyric from a patriotic song. The custom-designed red, white, and blue 16-oz Coca-Cola cans are available in selected convenience and grocery stores nationwide now through July 4th while supplies last. Additionally, 20-, 24-, and 35-ct family packages of 12-oz Coca-Cola cans will be wrapped with the patriotic design.

Coca-Cola is the latest company to adopt patriotic redesign. Missouri-based brewing company Anheuser-Busch even changed the name of “Budweiser” to “America” and it will last through the presidential election in November.

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