CHINA TOPIX

04/26/2024 10:12:30 pm

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Young Chinese Job Seekers Want to Become Online Celebrities

Chinese Job Seekers

(Photo : VCG/VCG via Getty Images) Applicants look at recruitment information displayed at a labor market on Feb. 19, 2016 in Yiwu, China.

More than half of Chinese job seekers 20 years and below do not only dream of becoming an online celebrity, but also want to make it their profession as well.

According to a report by internet giant Tencent, about 54 percent of those who were born after 1995 hope to build careers as online celebrities and earn by showing off their talents on live-streaming sites.

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Aside from aspiring to become online entertainers, the interviewees said they also want to work as voice-over talents for cartoon characters, cosmeticians, cosplay professionals and computer game evaluators.

Chinese job seekers may have found inspiration in Han Xinrui, an online celebrity who has made a reputation - and lots of money - interacting with her fans on live-streaming sites.

"The job is not easy, " Han shared. "You have to be very patient." 

"For me, there is no office time like a white-collar job," he added. "I have to be there whenever my fans want to see me."

Feng Lijuan, a senior expert on human resources at Chinese job-finding platform 51job.com, explained that the attitudes of the Chinese relative to the jobs they want have evolved over the years.

"The new generation, especially those from first-tier cities, don't need a bread-and-butter job," Feng noted of Chinese job seekers. "Interest, freedom and feeling are the most important factors for them." 

"Take a job at State-owned enterprises, for example: It has long been treated as a stable and promising job," he continued. "But it also means step-by-step promotion, limited creativity in entry-level jobs and rigid rules within the company."

"Many young job-seekers don't want to work within that environment," he added.

The surging internet industry has ushered in more creative opportunities for China's young workforce.

Based on data gathered CBNData, China currently has an estimated 1 million online celebrities.

In 2016, the value of the online celebrity industry is anticipated to reach 5.8 billion yuan ($890 million), which is bigger than the 4.4 billion yuan earned by the Chinese movie industry last year.

With this growing trend, more and more Chinese job seekers are expected to establish careers in the online entertainment industry. 

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