South Korean OEM facial masks producer JK International is planning to install more 'K-beauty' shops across China starting in Shandong Province's Weihai, according to Pulse.

The company, which is selling $43.9 million worth of facial masks across the world, recently opened "Q Mart," a Korean food chain that sells Korean cosmetics and foods, in Weihai City. It plans to set up more physical stores in six major cities within the year and to expand nationwide in the following year.

Like Us on Facebook

According to Yoon Jin-seok, JK International's chief executive officer, the company will initially focus on retailing food and cosmetics. In the long run, it plans to team up with a Korean fashion retail company to launch a lifestyle namesake in China. Yoon ambitiously aims to set up at least 3,000 outlets by 2020.

Currently, JK International is the largest supplier of Korean cosmetics for Jumei International Holdings, one of the largest Chinese online makeup website, accounting for up to 23.4 percent of its $75.62 million total sales in 2015.

To cope with the increasing demand from Chinese customers, JK International has established a warehouse that could store over 70 containers in Weihai City. This will reportedly be used to make transactions across China including Beijing, Dandong, and Tangsan faster. Furthermore, Yoon also revealed that the company is planning to allocate a 33,000-square meter cosmetics cluster that will be formed in Incheon to facilitate its China shipments.

TagsJK International, Korean products, Korean cosmetics, Weihai City