CHINA TOPIX

Updated 11:29 AM EDT, Tue, Jun 16, 2020

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Australia's Real Estate Giant Ray White Teams up With Lianjia to Enter China

Ray White

(Photo : Getty Images) Australia's Ray White has branched into China through a partnership with Lianjia.

Australia's biggest real estate group Ray White has expanded its services to China after teaming up with China's largest real estate company, Lianjia (or Homelink).

Under the agreement, Lianjia will co-list the Australian and New Zealand properties of Ray White on its official websites in Mandarin. With the deal, Ray White has not only gained an edge over its foreign competitors but has also fulfilled its plan to diversify and become attractive to the Chinese community.

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"[The strategy] has two big advantages for us. Understanding and servicing the unique requirements of clients across different regions and attracting talent to a group who have a regional perspective," Dan White, director of Ray White, said "As we continue our transition into becoming a genuine regional business, our aim is to be able to provide our clients with solutions across Asia Pacific and ensure that we're comprised of a rich diversity of cultures."

Aside from co-listing with Lainjia, Ray White is also utilizing WeChat where its local listings can be viewed in Mandarin, according to Financial Review.  

Meanwhile, Ray White's local agents can also translate its listings into Mandarin through a service set up by the company. The translated listings can be uploaded both on local websites and ACProperty.com.au, an Australian Chinese property website.

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