Xiaomi Sets 2 Million Sales Record in India
Chinese smartphone maker Xiaomi recently announced that it was able to sell more than two million units in India during the third quarter of this year. The smartphone giant added that it is the company's best ever performance in India since it started its operations in the country.
Xiaomi was able to achieve this feat by striking up partnership deals will local brands in India. The company has also adopted a fierce strategy in pushing offline stores while expanding its online presence at the same time. Following its entry into the Indian smartphone market, Xiaomi have stuck deals with local distributors like Innocomm, YMS Mobitech, Just Buy Live, Redington and Store King. Through these deals, Xiaomi products have expanded to more than 8,500 retail stores across the country.
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Xiaomi claims that its sales output grew by 150 percent on a year-to-year basis.
In a statement acquired by The Economic Times, Xiaomi head of operations in India Manu Jain said, "We crossed 2 million plus sales in one quarter in third quarter for the first time, compared with our performance last year, we have attained more than 150% growth year-on-year."
Despite its success in the Indian smartphone market, Xiaomi is currently sitting on the number four spot with 7.5 percent of the market share, according to Huffington Post. India is considered as Xiaomi's second biggest market, right after its home country of China. Xiaomi global chief executive officer Lei Jun said that they are aiming to be the biggest smartphone brand in India within the next five years.