Lincoln Continental Makes a Grand Debut in China’s Luxury Car Market

By | Nov 29, 2016 11:26 PM EST
 Lincoln Continental Makes Debut in China.

Ford Lincoln introduced its flagship Continental model in China.(Photo : Getty Images)

China's luxury car market has just got hotter, with Lincoln launching its flagship brand Lincoln Continental in the Chinese market. What is so special about this launch is that China is the only third country in the world where the flagship brand has been launched, the other two being the United States and Canada.

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Lincoln Continental will be available in two engines: 2.0 turbo with 261hp and 286nm and 3.0 twin-turbo V6 with 378hp and 570nm. Both engines will be available in six-speed automatic gearbox.   

Lincoln's decision for an early launch of its flagship brand in China is apparently backed by its recent impressive quarterly results in the country. The company sold 20,988 cars in the current financial year, which is a whopping 191 percent more compared with that of the same period last year.

The impressive sales number has also brought the luxury car company closer to its rival Infiniti; however, it is still far behind other competitors such as Cadillac, Audi, BMW, and Mercedes-Benz.

Lincoln, which is a luxury division of Ford Motors, currently sells three to four brands in China including MKZ, MKC, MKX, and the Navigator.

Many of the global auto companies fortune hinges on China, as over the years it has emerged as the world's largest car market. Several auto giants like Audi, Honda, General Motors, and Hyundai have recently announced several plans to increase their market share in the Chinese car market. Most of the companies are planning to increase their production capacity in the country.

Incidentally, the boom in Chinese car market has completely defied the downturn in Chinese economy, which has been described as the worst economic crisis that China has witnessed in over two decades.           

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