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Updated 11:29 AM EDT, Tue, Jun 16, 2020

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Lazada Confident to Keep Up with Amazon in Southeast Asian Market

Lazada

(Photo : YouTube Screenshot) Lazada recently said that the company is confident that its existing network of partners, merchants, and a growing user base are strong enough to withstand the competition against Amazon.

Considered as one of Asia's biggest e-commerce operators, Lazada is poised to meet a formidable competition now that Amazon has announced its intention of entering the Asian market. Despite the impending threat to its dominance, Lazada recently said that the company is confident that its existing network of partners, merchants, and a growing user base are strong enough to withstand the competition.

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Lazada is based in Singapore and currently operates in six Asian markets including Indonesia, Malaysia, Thailand, Philippines, and Vietnam. The company claims that it serves more than eight million customers, with a gross merchandise value of $1 billion in 2015.

Lazada has 12 fulfillment centers, 92 distribution hubs, and a network composed of more than 5,000 delivery vehicles. The company also said that it has more than 100 third-party logistics partner in Asia Pacific alone.

As part of the company's efforts to expand its services, Lazada announced in November that it is planning to acquire Singaporean online grocer service RedMart. The deal was eventually signed this week, although the financial details were not disclosed, according to Tech Crunch.

Despite its dominance in the Asia Pacific market, Lazada will soon face a major competition. United States-based e-commerce giant is slated to establish its brand in Asia and is scheduled to launch in Singapore within the first quarter of next year.

In an interview with ZDNet, Lazada Singapore chief executive officer Alexis Lanternier said, "Our key focus is on customer, not on the competition. E-commerce is a very simple, but it is difficult to execute [so it would] be about the execution."

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