China Helps 'Kong: Skull Island' to Cross $500 Million Mark at Global Box Office
"Kong: The Skull Island" is continuing with its chest thumping performance across the world as the monster movie crosses the $500 million mark at the global box office. This thumping performance is mostly thanks to its performance in China where the movie has become one of the highest Hollywood grossing movies in country's history.
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Till the last weekend, "Kong: The Skull Island" collected $124 million in China, which is turning out to be the movie's second biggest market after the U.S. The Jordan Vogt movie made an epic start at the Chinese box office with $22.5 million opening day haul on the first Friday, giving the movie the second biggest opening in 2017.
What seems to have worked for the Kong is its monster genre, a genre that has traditionally done well in the Chinese market. The timing of the movie's release, exactly a week before China's Quingming festival, also had a favourable impact on the movie's overall collection. Chinese people generally consider a week before Quingming festival as a good time for watching movies.
The action adventure movie also managed to get better off the local releases "Extraordinary Mission" and "The Devotion of Suspect X" during the Quingming weekend. Not even the Hugh Jackman starrer Logan could stop Kong's impressive run in Chin and U.S.
The Kong also enjoyed a strong local connection, with the movie distributor being Wanda group owned Legendary Entertainment and Chinese internet giant Tencent being its co-producer. Incidentally, it was legendary entertainment that had distributed the last big Hollywood monster flick "Godzilla" in 2014 in China and also across the world.
The movie is doing equally well in other neighbouring markets. It has already become the all time highest grossing in Vietnam and is continuing its strong showing in Japan and South Korea.