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04/28/2024 05:00:29 am

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UK Wireless Bidding War Begins, Three, BT Battle For O2 or EE

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(Photo : Reuters) BT Group, the largest provider of broadband services in the country, is interested in acquiring a wireless carrier to mesh out its services and bundles.

The wireless market in the UK has several potential changes coming in early 2015, after both BT and Three showed interest in two of the largest wireless providers in the country: EE and O2.

BT - the largest broadband provider in the country - is interested in offering a four bundle package, including broadband, wireless, TV and phone. The only part currently missing is the wireless carrier.

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Essentially BT has the choice of the two largest providers, capable of raising the capital needed to acquire one or the other. EE is the more expensive, with a valuation of £11 billion ($17 billion) to O2's £9.4 billion ($14.5 billion) valuation.

Acquiring EE would give BT a hefty lead in the wireless market. The wireless provider currently controls 33.8 percent of all mobile subscribers and has established itself as the upcoming brand for new mobile owners.

The downside is the price increase and the potential conflict of interest, between EE's two owners, T-Mobile and Orange. The German and French companies do not always see eye-to-eye on changes and it will take more negotiations and money for BT.

O2, on the other hand, has a 26.2 percent share of the mobile subscribers - the same as Vodafone. O2 is owned by Telefónica, who bought the wireless carrier, ironically, from BT in 2005 for £18 billion.

The reacquisition might not work for BT, especially since the valuation price for O2 is half what Telefónica paid in 2005. O2 has a strong business customer base, but lacks the new 4G spectrum advantages EE managed to gain.

Both acquisitions would be good moves, according to analysts. Some see EE as a more profitable venture in the long term, with fiber optic broadband and 4G cellular, but others believe the lower price and business focus of O2 will be more helpful.

BT has to keep some cash for the Premier League soccer rights coming in the next few months. Virgin Media, BT and Sky typically all fight for the prime-time live soccer games.

Three is also an issue for BT, the fourth place wireless carrier. Three is owned by Hutchison Whampoa and has billions to potentially invest in O2 or EE. Three appears to be siding with an O2 acquisition, although some analysts say this is off the cards.

The four services: phone, wireless, mobile and TV, are almost certainly going to be the most sought after services. If BT can provide a wireless and broadband connection on the same bill, it could be huge for consumer loyalty.

Virgin Media and Sky both lack the wireless carrier, but rumors say both are interested in potential acquisitions. 2015 may be the year where broadband acquires the wireless companies, similar to state of the U.S. wireless market.

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