Quipping how outsized breasts are a requirement for a date, China's outspoken so-called "national husband" earned disapproval from the state news outlet, Xinhua.

A son of the wealthiest man in China, Wang Jianlin -- Wang Sicong, 27, said in jest that he desires large bosoms in suitable mates in an interview on Valentine's Day.

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His humor was lost on the government news agency Xinhua, which was quick to remind the younger Wang of proper "social ethics and values."

Sicong's defense that his remark was merely a joke did not stop Xinhua from coming out with an opinion-editorial piece and commenting on Weibo that he challenged the "bottom line" of proper conduct.

Heir to the Dalian Wanda real estate empire, which Forbes estimates to be worth more than $13 billion, the bachelor earned the moniker "national husband." It is a witty dig into how financial riches increasingly matter in China when looking for a suitable partner.

Xinhua compared Sicong to the flamboyant former prime minister of Italy, Silvio Berlusconi, for his "arrogance" in speaking words that show "frivolity" and "skittishness." Berlusconi is infamous for his sexist comments and sex scandals.

The news agency said the level of "respect for women" is an indication of a man's taste and disposition, and something that cannot be "made light of."

Xinhua did not exactly win any popular support for its attack on the Wang heir. Chinese netizens said the news agency overreacted and the bachelor's words were taken out of context.

Nevertheless, the elder Wang told his son that it was "not good" to be outspoken -- calling it a shortcoming -- and added it is better to say good things about his family but not crass comments about others.

After attending schools in Singapore and Britain, Sicong is managing Prometheus Capital, his fully owned private fund with about $80 million in initial capital, which his father presumably set up.

So far, Wang has parked as much as $10 million in two gaming enterprises that have been listed in Hong Kong and on Nasdaq. The fund also has interests in digital theater solution providers, logistics services and dental care.