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04/25/2024 10:19:17 pm

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EXO's Tao Goes Solo For A Celebrity Endorsement Deal

Fans of Korean Pop Stars

(Photo : Reuters/Kim Hong-Ji) Fans of Korean pop stars react to a performance in Seoul Jan. 20, 2015.

Chinese media is buzzing with the news that EXO member Tao is set to endorse mobile game 'Chao Shen Zhan Dui'. It is reportedly a solo celebrity endorsement deal.  

Korea Boo has revealed the reasons why Tao has been considered over other celebrities. The report said that Tao was approached to endorse the mobile game because of his style, image and value. All these three traits of his matched with 'Chao Shen Zhan Dui'.

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As a celebrity endorser, Tao is expected to attend photoshoot for the game's poster. And he will be also interacting with the game's aficionados. According to Korea Boo, the game's concept features almost 100 heroic characters. Each of the character has a special superpower. And Tao is set to take the roles of the two most popular characters.  Tao taking up these roles is expected to make these already popular characters more popular.

Tao, who is currently in Los Angeles, recently posted a photo of himself on Instagram. He is seen wearing his EXO Cartier bracelet. Korea Boo reported that Tao is in U.S. to pursue his studies as well as to get treatment for his leg injury. Tao's father wants his son to quit EXO because of his health issues and he expressed that in a public letter. According to reports, the idol's father and SM Entertainment are expected to discuss Tao's future with the group.

Meanwhile, EXO' member Xiumin has reportedly got an offer to star in an upcoming Korean movie "Xiumin." "He has received the offer to star in 'Kim Sun Dal' and he is positively considering it," SM Entertainment's rep said on Tuesday, as quoted by Daily K Pop News. If the Korean pop idol signs on the movie contract, he will be playing the role of the leading man's younger brother. Yoo Seung Ho is playing the lead role. The movie called "Kim Sun Dal" is based on a classic novel of the same name. 

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